In 1972, the pageant has been held in Japan, and by organizing pre-contest events in China.
In 2004 and 2006 it was held in Beijing, and once again in China, this time in Chengdu, Sichuan from 2009 to 2011, as part of the reconstruction support for the areas affected by the Sichuan earthquake. After that, the contest was held in Okinawa in 2012, and in Tokyo in 2013. It has played an important role in advertising tourism in Japan, by widening the circle of goodwill activities of each country’s representative.
In addition, Miss International established the “Miss International Fund” which donates money to underprivileged children around the world, through UNICEF and other charity institutions. Also, the Japan representatives take part every year in tree-planting activities, known under the name of “Green Campaign”, aimed at protecting the natural environment. Through this kind of continuous philanthropic activities, the beauty pageant is aiming at becoming more than a beauty contest, an actual opportunity for the participants to improve their inner selves, through proactively contributing to the international community and international exchanges.